What have you heard about this brand and its contributions to the haut de gamme goods industry? What do you think the luxury watch business would have been like if Cartier was not there to revolutionize it? Brands such as Rolex and Omega have been driving forces but they were never luxury brands. True luxury was introduced by Cartier and its vast array of luxurious watches and jewelry. Cartier is what laid down the foundations of the haute horlogerie industry and propelled it into the mainstream markets.
As a brand, Cartier houses a tons of unique and elegant designs that are results of decades of crafting, artisanship, and dedication. The brand has mastered its craft to the fullest and it has done a tremendously great job at it.
Thinking outside the box
Cartier, in a way, specializes in thinking outside the box. Be it in terms of designs or go to market strategies, the Maison seems to be a step ahead of competition. Perhaps, this is where the Cartier is different from watchmakers such as Rolex and Omega on a fundamental level.
Uber cool designs
If you consider yourself a luxury watch connoisseur, you have to know that Cartier is a master of uber cool designs. Take a look at the Best Cartier Santos list of watches and you will know what cool really is.
Being bold is Cartier’s second nature
Back in the day when men’s watches primarily associated with pocket watches, Cartier too the bold step of making a men’s wrist watch. This is the type of boldness that is really necessary. Cartier did not pay much heed to the market trends of the time and just went with the idea of a men’s watch that could worn around the wrist.
It goes without a saying that Cartier watches are the definition of elegance. But then, where does redefining come in? The fact of the matter is that Cartier has always adapted a policy of changing or evolving. The brand has constantly striven to evolve and modify its approach to the art of watchmaking. Some of the top Cartier Tank watches for men are proof of this.
Innovation at the core
Innovation might not have been at the core of the brand’s ideology back in the 19th century but times have changed and so have the brand’s priorities. Cartier has lately been on top of its game when it comes to being innovative and inventive. Be it the Quick Switch technology, the skeleton dial of the Santos, or the new design of the Maillon de Cartier, the brand has come up with a lot of new stuff.